- Investment Date
MEDIA Central Group is a specialized B2B media service company that focuses on holistic drive-to-store marketing solutions for retail and brand customers. The Group manages the distribution of over 15 billion classic leaflets annually and maintains Europe's largest native network for digital drive-to-store marketing, with 1,400+ platforms and digital reach partners. With the acquisitions of Offerista in 2021 and Yagora in 2022, the Group now offers comprehensive 360-degree drive-to-store marketing and retail-focused data analytics solutions, reaching over 300 million consumers and managing €600 million in customer marketing budgets annually. Through its combination with ShopFully in 2023, MEDIA Central has transformed into an international and digital-first Group, employing around 900 professionals across over 25 countries in Europe and globally.