MEDIA Central

MEDIA Central Group is a specialized B2B media service company that focuses on holistic drive-to-store marketing solutions for retail and brand customers. The Group manages the distribution of over 15 billion classic leaflets annually and maintains Europe's largest native network for digital drive-to-store marketing, with 1,400+ platforms and digital reach partners. With the acquisitions of Offerista in 2021 and Yagora in 2022, the Group now offers comprehensive 360-degree drive-to-store marketing and retail-focused data analytics solutions, reaching over 300 million consumers and managing €600 million in customer marketing budgets annually. Through its combination with ShopFully in 2023, MEDIA Central has transformed into an international and digital-first Group, employing around 900 professionals across over 25 countries in Europe and globally.

Investment Facts

Industry

Business Services

Location

Germany

Investment Date

2019

Status

Current

 

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05/25/23 | Bregal News

Mönchengladbach / Milan, 25 May 2023 - The MEDIA Central Group (“MEDIA Central”), a leading provider of data-based 360° drive-to-store marketing…

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08/04/21 | Bregal News

MEDIA Central, a portfolio company of funds advised by Bregal Unternehmerkapital (“BU”), has achieved another milestone in its growth journey: In late…

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