A strong partnership for further organic and inorganic growth with the European e-commerce market leader for golf equipment: Bregal Unternehmerkapital acquires Perfect Drive Sports Group

Bregal Unternehmerkapital (“BU”) is pleased to announce this year’s first addition to the portfolio. In late March, funds advised by BU successfully acquired a majority stake in Perfect Drive Sports Group ("PDSG"), Europe's leading e-commerce provider of golf apparel and equipment, from Afinum. PDSG combines the brands All4Golf (“A4G”) based in Hanover, Germany, and Clubhouse Golf (“CHG”) based in Manchester, UK. Both brands have experienced strong growth in recent years and demonstrated their crisis resilience during the coronavirus pandemic.


Founded in 1986, A4G has since grown to be the largest distributor for golf equipment in the German-speaking market and offers its customers not only a wide range of products and competent advisory services, but also a specialist workshop for customisations and repairs. CHG was founded in 2003 by PGA golf professional Paul Reeves and is characterised by excellent advisory and customer service.


Both A4G and CHG are market leaders in their respective home markets with a high degree of customer loyalty and, in addition to their online presence, also operate high-volume retail shops in Hanover and Salford, UK, respectively. Across the group, PDSG employs a staff of 140.


With a strong market position in the highly fragmented European market for golf equipment, the group has significant potential for long-term growth and expansion into additional markets. Leveraging its extensive experience with internationalisation strategies, BU looks forward to partnering with the management team to realise the company’s tremendous growth potential.