With the support of Bregal Unternehmerkapital, Karlsruhe-based online marketing firm Sovendus has acquired reichweite² beratung & medien GmbH, Ulm, thereby further strengthening its market position as the leader in check-out page marketing.
At the end of 2015 Bregal Unternehmerkapital acquired a minority stake in Sovendus. In the first half of 2016, Bregal supported the firm in its acquisition of the online marketing companies Tharuka and RMD Regional Marketing Deutschland.
Sovendus GmbH was founded in 2008. Its customers now include more than 850 online shops, numerous online portals, over 35 magazine publishers, 240 newspaper publishers and plenty of other product providers. Sovendus offers a whole range of marketing solutions for the check-out page of e-commerce shops and among others offers attractive deals and positive shopping experiences to generate additional sales, direct revenues and high-quality newsletter addresses for its shop partners. It also markets checkout pages and places regionally focused online offers on behalf of publishers. Together with the integrated services from Tharuka and RMD, this enables Sovendus to reach more than 20 million online customers a month in seven European countries.
reichweite² also addresses customers of online shops individually straight after an online purchase. It uses e-mails, call centres and offline campaigns to market subscriptions of newspapers and magazines, digital products such as audiobooks and non-print products. In addition to its Ulm location, the company, which was founded over 13 years ago, also has offices in Herisau, Switzerland. Its 400 customers include renowned publishing houses and well-known online shops as well as mail-order firms and agencies.
Together with reichweite², Sovendus will be able to further expand its customer base and product offering for check-out page marketing solutions. Furthermore, the proprietary technology developed by reichweite² will help Sovendus to strengthen its innovation leadership. The acquisition is also an important step for growing the partner network. We look forward to providing Sovendus with sustained support based on partnership as the company continues to grow.
