- Investment Date
Perfect Drive Sports Group (PDSG) is the leading e-commerce golf provider in Europe, operating under the brands All4golf (“A4G”) and Clubhouse Golf (“CHG”), both being the respective market leaders in DACH & UK. The Company offers its customers a one-stop shop with the broadest array of golf equipment, apparel and accessories spanning across ~15k different SKUs and exhibiting a strong USP around breadth of offering as well as services including custom fit options. In addition to its online presence, PDSG operates two retail stores, one in Hannover, Germany and one in Salford, UK. A4G was founded as a Hannover-based golf store and mail-order business in 1986 while CHG was founded by PGA golf professional Paul Reeves in 2003. Today, PDSG has 140 FTEs group-wide with A4G headquarters located in Hannover and CHG operations run out of Manchester.