Transaction Update: Sovendus joins forces with THARUKA/RMD

At the end of last year, Bregal Unternehmerkapital acquired a minority stake in the Karlsruhe-based online marketing firm Sovendus. Sovendus has now acquired 100% of the online marketing companies Tharuka GmbH, headquartered in Freiburg, and RMD Regional Marketing Deutschland GmbH, based in Offenburg, thereby strengthening its overall market position. The acquisitions were supported by Bregal Unternehmerkapital.

Sovendus GmbH has been operating a successful network of more than 600 online stores in Germany, the UK, France, the Netherlands, Austria, Switzerland and Spain since 2008. It offers online shoppers a range of benefits and helps webstore partners to acquire new customers and generate additional sales. Tharuka works with more than 160 online shops, many online portals, over 35 magazine publishers and numerous other product providers and is one of the leading marketers of check-out pages. RMD places regionally-focused online offers on behalf of more than 240 daily newspaper publishers.

The joint company now reaches 15 million online customers per month, operates in seven European countries and serves over 650 online stores. The company plans to further develop its technical platform, extend its business model into related areas and expand its partner network both nationally and internationally.

We look forward to providing Sovendus and THARUKA/RMD with sustained long-term support as they continue to build on their success.

Press contact:

IRA WĂśLFING KOMMUNIKATION
Dr. Reinhard Saller
Phone: +49 89 2000 30-30
bregal@wuelfing-kommunikation.de